Ads Manager Pro — User Guide

This guide explains how to create, manage, and optimize ads using the Ads Manager Pro system.

Quick Start

  1. Open Ads Manager from the main menu.
  2. Create a Campaign to define budget and objectives.
  3. Create an Ad Set to define targeting, schedule, and bidding.
  4. Create an Ad and choose a creative.
  5. Review your ad and submit for approval.

Core Concepts

  • Ad Account — Billing, attribution windows, and UTM settings.
  • Campaign — Top‑level budget and objective.
  • Ad Set — Targeting, schedule, placements, bidding, and frequency caps.
  • Ad — The creative and delivery unit.
  • Creative — The image/video, title, description, CTA, and destination.

Creating a Campaign

  1. Go to Ads Manager → Campaigns.
  2. Click Create Campaign.
  3. Enter a name, objective, and budget type (daily or total).
  4. Set dates if you want a fixed schedule.
  5. Save.

Creating an Ad Set

  1. Open your campaign and click Create Ad Set.
  2. Define budget, schedule, and bidding strategy.
  3. Choose Optimization Goal and Billing Event.
  4. Set Targeting rules and Placements.
  5. Set Frequency Cap if needed.
  6. Choose a Primary Conversion Event if you use conversion tracking.
  7. Save.

Creating an Ad

  1. Open your ad set and click Create Ad.
  2. Select or create a Creative.
  3. Set name, status, and any tracking parameters.
  4. Preview placements and submit.

Creative Best Practices

  • Keep the headline concise and benefit‑driven.
  • Use high‑contrast images and clear focal points.
  • Match landing page and ad message for better conversions.
  • Avoid text‑heavy images on small placements.

Audiences

Create and reuse audiences for precise targeting.

  1. Go to Ads Manager → Audiences.
  2. Create a new audience with rules.
  3. Apply the audience in your Ad Set targeting.

Billing & Payments

  • Supports wallet funding plus external payments (Stripe, PayPal).
  • Monitor spending in your Ad Account.

Status & Approval Flow

  • Active ads are eligible to run.
  • Paused ads do not deliver.
  • Pending ads are awaiting approval.

Troubleshooting

  • If ads are not delivering, check budget, schedule, and approval status.
  • If reporting is empty, verify conversion events and attribution windows.
  • If login issues occur, clear cache and confirm the latest core.js is deployed.

Glossary

  • CPC — Cost per click.
  • CPV — Cost per view.

Need help? Contact your site administrator for ad approval and account issues.